Archive September 2015

Kreislaufstörung

While reading an article about BMW’s Harald Krũger, who apparently fainted on stage at the Frankfurt Auto show but is OK, I noticed that BMW cited “circulation problems” as the cause. The term is a translation of the German expression Kreislaufprobleme. However, circulation problems in English refer to a serious and often lethal condition caused

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How to pronounce corporate

In today’s business-driven world, many people are using the word corporate, even in non-English speaking countries. Whether you are talking about corporate design, corporate identity or something else, let me inform you about the correct pronunciation of corporate. According to the OED, the correct pronunciation is either [ˈkɔːpərət] (British English) or [ˈkɔːrpərət] (American English). You

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